The UK film industry is in rude health with many major productions being filmed in and around London. Some of the biggest film studios in the country such as Pinewood and Shepperton are located west of the city, within easy reach of major transport hubs such as Heathrow and the M25 – and also a 45-minute journey to the cultural delights and unique architecture of Notting Hill. The trend for film industry workers (A-list actors and their entourage included!) to base themselves in Notting Hill during production is nothing new but it’s been particularly prominent this year with a slew of rentals during big film productions such as the latest Bond.
Local institutions such as Portobello Road, The Electric Cinema and local theatres The Gate and Print Room are a big draw, as is the array of world class restaurants and chic shopping of Westbourne Grove right on the doorstep. And for those that love an early morning jog, proximity to Holland Park and Hyde Park is a must. For many overseas film industry clients, the Notting Hill area is the epicentre of the city – offering a taste of London that they see portrayed in their own media.
Why short lets Notting Hill?
With the traditional short let option being changed by the popularity of websites like Airbnb, film industry lets and people renovating their houses are a valuable niche market. Short lets are particularly popular with film productions because of the flexibility they offer. Productions can often overrun so a three-month contract can often become five or six. Because many of these people spend a lot of time away from home, they don’t want to stay in a sterile serviced apartment. They want a place with personality and style and have the budget to get it.
Film industry short lets have several benefits for landlords; they allow the flat to remain furnished, they command a generous rental price when occupied and they allow the landlord flexibility with the property. We’re currently marketing four stunning and quirky one-bedroom apartments on Basing Street, W11 with a full concierge service, perfect to relax in after a busy day on set.
Susie Waterfall, Associate Director – Lettings 020 8962 5915